Ibex Project

I reconnected with the team from The Movement when they decided to launch a new business based on their work with the Arc’teryx Climb Academy and their mountain athletes. After a few naming exercises, the Ibex Project was born. We wanted to create a brand identity that celebrated the athletes and where they feel most at home – the mountains. The visual identity depicts their playground and the content celebrates them. We also wanted the brand’s visual identity to work well beside partners like Arc’teryx to show that Ibex Project belongs in their world. The colors, typography, and imagery work together to create an energetic vibe that connects with their audience and feels right for who they are.

BRAND IDENTITY, WEBSITE, SOCIAL MEDIA