YourMatchMatters.org

I was honoured to be asked to work on a very important project for someone that I am able to call a friend. Peter, after being diagnosed with a rare blood cancer, started Your Match Matters to get more people onto stem cell registries with a focus on action – actually getting people swabbed. The identity needed to convey that action with our font choice and we wanted the brandmark to begin to tell the story and become iconic outside of the logo. With a visual brand identity in place, the important work begins as we introduce the brand and start getting people swabbed.

BRAND IDENTITY, WEBSITE, SOCIAL MEDIA