9point8

9point8 is a top global designer of dropper seat posts in the world of mountain biking. As a collaboration through The PRFCT Line, I designed their 2020 jersey and tee. I deconstructed their logo mark and focused on the outlined circle to make it the star of the show by simply changing the colour and making it the focal point of my explorations. I even took the time to explore how it could anchor a larger visual identity by mocking up a couple of print ads.

JERSEY & T-SHIRT DESIGN